Which berry tribe are you?

Whether you slowly savour strawberries, rely on raspberries for recipes, blend your blueberries or go bonkers for blackberries, how you choose and eat your berries says a lot about who you are.

Discover your berry tribe by answering a quick fire round of questions, it’s easy as (blueberry) pie and you’ll instantly find out your berry tribe.

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Which of these fresh berries have you bought in the last 12 months?

Please select all that apply.

When do you buy berries?

Which range/tier of berries do you buy most often?

How frequently do you buy berries?

Approximately how much do you typically spend when buying berries?

Why do you buy berries?

Please select all that apply.

When I shop for berries I expect there to be a variety of quality levels for each berry available e.g. value, standard and premium

Please select one.

When I shop for berries I expect there to be a variety of different price points for each berry type e.g. low, mid and higher

Please select one.

When I shop for berries I expect there to be different varieties of each berry type available (e.g. Summer Blush, Sweet Eve)

Please select one.

When I shop for berries I expect there to be some supermarket own label and some branded options to be available

Please select one.

When I shop for berries I expect there to be a variety of pack weights/sizes to be available

Please select one.